Apple’s New CEO Wants to Speed Product Launches

John Ternus, the new CEO of Apple, wants to bring a rooted change in the company’s product launch strategy. According to Bloomberg’s news, Ternus believes that technology giant should do faster and often product announcements by breaking the traditional launch calendar.

The main features of Apple’s current strategy are:

• Editing iPhone launch events in September
• In certain periods in the year (spring and spring) product announcements
• Focus on planned and glorious launch moments
• Pretermining relevant media and consumer expectations

Ternus’ vision is installed on breaking these molds. According to the new CEO Apple needs to introduce products in more often intervals and more experimental way. Especially when rapid developments are experienced in the field of artificial intelligence, the former launch calendar company can remove competitiveness. Ternus predicts the transition of main products such as iPhone and laptop as well as a structure introduced innovation in intermediate periods.

This strategy reflects increasing AI investments and competitive environment in technology industry. Apple’s fast acting and offering denitional features has become critical to keep equal with Microsoft, Google and other competitors. Ternus’ approach points a shift towards a more dynamic operational model than traditional marketing strategy.