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Google publishers Data A New Weapon Against AI Traffic Loss

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Google publishers Data A New Weapon Against AI Traffic Loss
Photo: Igor Omilaev / Unsplash

The rise of AI-based search engines is that traditional broadcasters face a serious dilemma. While readers find their answers directly in search results, click rates from the source of news drop. Google reveals a new solution for this problem.

Featured innovations will work as follows:

  • Readers can click on a new button to select publishers preferred and notify Google
  • These preferences are planned to synchronize between Search, Discover and Google News
  • Preferred resources will appear in search results
  • AI models customize user experience using this information Tags
  • Publishers can increase in organic traffic

This step looks a part of Google’s AI revolution’s efforts to alleviate the effects in the publishing ecosystem. News sites and content producers have been complained for a long time reducing the traffic of artificial intelligence-supported summary features. This feature of Google shows how important user preferences can be in shaping algorithms.

The effectiveness of the system will depend on how many users will actively use this preferred button. Nevertheless, this initiative can be considered as an important step in the way technology giants work with content creators.