QR Codes can now be redirected to the Right App Store

QR codes have been used in many areas from store promotion for many years. But traditional QR code systems had an important limit: they were able to redirect to a fixed URL. A new approach solves this problem, ** provide dynamic routing** based on the device of the user.

This innovation addresses the following problems:

• Brands can now redirect iOS and Android users to their app store automatically
• A single QR code can work for multiple platforms, eliminating the cost of printing different codes
• The user experience is improved because it goes directly to the download page, the manual search is not structured
• Campaign tracking and analytical data are more clearly collected
• Due to the automatic removal of the device type, problems to be redirected to the wrong store

• Technically* defines the operating system by analyzing User-Agent information or IP location of this system device. Then send it to the appropriate platform link according to the predefined routing rules. Thus, a retail store, restaurant or service provider can print a single QR code and all customers can reach the store that suits their devices.

This solution is particularly useful when promoting multi-platform supported applications across countries. This approach Developer Matt Huggins shares offers a simple yet effective optimization and provides practical advantage in the mobile marketing world.