Sony launched lottery system in Japan to solve PS5 Pro scarcity

Sony began to implement a new sales strategy because PS5 Pro demand exceeds supply in Japan market. The company has set up a lottery system to distribute the premium console with high demand, and this system only allows real PlayStation users to get the opportunity to purchase.

The main features of the system are:

• Forming requirement: Buyers should prove that they are console users using the PlayStation Network account in advance
• Piyango mechanism: random selection is distributed from those who meet the requirements of conformity -**: High price and limited stock aim to control the increase of demand
• The purpose of the visuality: Preventing bots and speculators to purchase console, protect the access of legal players
• Japanese-oriented application: This model, firstly tested in Japanese market, is widely used in other regions

The high pricing and limited production capacity of PS5 Pro created a serious supply-demand imbalance on the market. This step of Sony offers a practical solution to distribution issues in the premium hardware segment. The lottery system also strengthens the brand loyalty as well as protecting the actual player base.

Such mechanisms have started to be seen more often in high demand technology products and are evaluated as an justice application for older users of the PlayStation ecosystem.