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Introduction to Premium Tablet Experience with Amazon Alexa Tablet 12 Pro

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Introduction to Premium Tablet Experience with Amazon Alexa Tablet 12 Pro
Photo: Cezar Sampaio / Unsplash

Amazon’s Fire tablet series is known for its affordable price. However, even if it is convenient for kids, these devices do not offer a real premium Android tablet experience. The company aims to change this situation with the new Alexa Tablet 12 Pro that announced today. This model of $ 499 is a serious step in Amazon’s tablet market.

New Alexa Tablet has a completely different structure from Fire Tablet series:

  • Full Android operating system is working with; no convict to the limited version of the Amazon App Store Tags
  • 12 inch matte (mat) display technology reflects minimal
  • Designed as a premium tablet; away from the budget device vision of fire tablets
  • Amazon offers Alexa integration more comprehensively
  • The tablet category targets medium-high segment with competitive pricing

This new product in Amazon’s tablet portfolio gives an open message: the company now wants to go beyond cheap devices. Alexa Tablet 12 Pro is designed for people looking for real user experience. The new matte technology of the screen offers a great advantage for employees and readers especially in bright environments.

This move comes in a period where the options in the tablet market multiply and consumers are looking for better quality products. Amazon’s premium segment horse adds a new competitive size to the industry.