Amazon Fire Tablet Devri Expires, Alexa Tablet Period Started

Amazon makes a huge strategic change in tablet market. By leaving the tablet series known as Fire name for fifteen years, it is released a completely new product line: Alexa tablets. This move clearly reveals Amazon’s artificial intelligence-supporting assistant’s intention to place users’ computer life center.

The most remarkable feature of the new Alexa Tablet series comes from the software side:

• Full Android operating system runs; Google Play Store supports and develops with all standard Android features
• Alexa Plus offers its feature centrally; voice assistant integrates as far as never before
• Fire tablet series offers a completely different design and user experience
• iPad aims to be the direct competitor; it is different with software flexibility and artificial intelligence integration

This decision of Amazon shows how critical the role Alexa plays in the Amazon ecosystem. While fire tablets are successful products, Amazon now wants to offer a more powerful and AI-based tablet experience. Android based software will provide users with a wider range of applications and more customization options.

From the perspective of competition, this move poses a serious challenge against iPad. By improving both hardware and software quality, Amazon repositions itself in its own tablet market. Alexa Tablets means a paradigma slip on Amazon’s mobile IT strategy, not only product name change.