Apple responded to copying claims of the new foldable iPhone Duo

Apple’s new foldable phone iPhone Duo faced with the claims to be copied shortly after marketing. The managers of the company shared important information about the structure of the industry by explaining this. *John Ternus and Greg Joswiak described in detail why privacy protection is so difficult during product development. *

The main challenges that Apple and competition firms face are:

• Use of global supplier network by almost all major technology companies
• Risk of leaking product information through factory workers and supplier representatives
• Limited patent protection based on innovative features such as folding phone designs
• The impossible to keep the design details hidden without prototyping
• Playing the role of analysts who access early information for market research purposes

Apple managers agreed that the company is not the first product with the passport shape foldable design of iPhone Duo. However, after the announcement of similar designs of other companies, Apple’s claims to be copied. *Ternus stressed that this condition is an inevitable problem in the nature of the sector. *

Industrial observers note that Ternus’ descriptions open a precious window to their competitive dynamics in the technology industry. Even gigantic companies like Apple reveal the challenges faced in storing product secret, show how high the cost of innovation. More companies in the future are expected to offer similar designs.