Vertical Video Format Moves Wide Screens

Disney Plus focuses on the vertical video content of HBO Max and other large streaming platforms. As social networks like TikTok and Instagram become the main source of audience interest, traditional broadcasting services have become unable to browse this trend.

Basic points of these developments:

• Streaming giants invest in vertical content: Disney Plus tests new formats to reach HBO Max and similar platforms to phones
• TikTok and Instagram printing are increasing: Young viewers prefer vertical videos on smartphones and streaming services have to adapt to this behavior
• ** Startups like Vurt create new category**: A new company recommends vertical videos to be mobile only and also be considered an independent type that can work on large screens
• Micro dramas stand out: Short and vertically designed contents are functional in desktop monitoring experience

Obviously, the streaming industry is the pursuit of audience attention. The vertical video format is now viewed as a tool for the development of professional television content, not only for social media. Vurt’s approach aims to legitimateize this format as an independent type about itself and aims to show that it can also be successful in large screens.

After that, the vertical format can only replace the phone users as a method of expression that can be adapted to all types of screens. If streaming services are able to master this new language, they can gain an important advantage in the audience traction.