Snapchat Introduces Real Life Events Planning Speciality

Snapchat continues to expand the limits of social media platforms. The company released Snapchat Plans, a new feature that users can plan real life activities directly in the application. This innovation makes it easier to organize meeting with friends groups and makes it central.

Features of Snapchat Plans:

• Create events in the app and share with friends
• Manage event details (time, place, participants) in a central location
• Start event directly from group chats
• Follow respondents’ responses (yes, perhaps, no)
• Receive reminder notifications on the event day

Yet, according to the news of Engadget, the new feature has yet some openings. The platform does not have some functions that look natural as shown on the map of event locations. These shortcomings show that Snapchat’s planning experience is limited compared to Google Calendar or similar applications.

As a platform focused on Snapchat, social communication and sharing, it is a strategic step to enter the event coordination in this way. Especially for Snapchat playing a central role in the life of Gen Z users, planning on-site meetings is a natural progress. However, further development is necessary to achieve the full potential of the property.