Social Media TikTok: Meta's Full Screen Reels Experiments Started
In the past six years, the social media world has completely changed shape with the short video format of TikTok. While the numerous platforms such as YouTube Shorts, Instagram Reels, Snapchat Spotlight are rapidly developing similar features, Meta would seem inevitable to follow this trend. Now, tests made abroad show that this “TikTok-ification” period enters a new stage at the end.
This strategic move of Meta shows itself at several basic points:
- Full screen Reels tests: users on Instagram and Facebook are now facing full screen, vertical video experience
- Platform combination: Meta expands the structure of algoritmic feed similar to two separate platforms
- The company’s general video focus: For years, the video density in feed gradually continued to increase
- Recabet strategy: Directly respond to the increasing popularity of TikTok, the effort to reshape user habits
In fact, this orientation of Meta is not something new. Facebook and Instagram was systematically supporting video content in the past years and highlighting as algorithmic. However, switching to the full screen Reels format is seen as the last stage of this trend. Once the platforms based on status updates and photo sharing will now offer endless scrolling experience in their streams.
TikTok’s success was an example that determines the shape of the future of social media. With the intensive efforts of Meta, Instagram and Facebook users will soon be watching Reels like Shorts Tracks on YouTube.