Spotify Expands Voice Book Service from 180 countries

Spotify has started a aggressive expansion move in the audio book market, passing beyond music flow. The company strengthens its position in digital media presentation by opening 350 thousand collections to 180 countries. This step is shaped as part of Spotify’s diversified content strategy.

The main features of the expansion are:

• 350 thousand audio books will offer a library exceeding 120 languages
• It will be accessible in more than 180 markets, integrated with Spotify’s existing music services
• Music, podcasts and audio books on a platform will be available in the single ecosystem
• Users can make library access via existing Spotify accounts

Voice book market is experiencing significant growth in recent years and Spotify seems to not miss this trend. To compete with rooted players like Amazon Audible, the platform’s wide user base and a strategic advantage of the existing subscriber structure. The wide collection in various languages aims to solve the problem of accessibility in the global market.

This move accelerates the steps of Spotify to become an integrated entertainment platform. Starting from the music app with a built-in user base, spreading voice content will increase both customer loyalty and diversify Spotify’s revenue streams.