Twitter’s New ID: The Court Decision Then Pass to Tweet.app

Twitter purchased by Elon Musk and met with various changes will continue its way with a new name as a result of legal struggle. With the decision received by the Federal court, the identity of the service is changing and rebranded as Tweet.app.

The two-way decision of the court creates the interesting part of the work:

• The use of Twitter name as a trademark is prohibited
• “Tweet” was allowed to use the word by the platform
• Confirmation to continue the Iconic bird logo
• The new domain name was designated as Tweet.app Tags
• Brand change is expected to be applied immediately

Behind this decision, Twitter lies complex legal discussions about brand rights. The court seems to be a widely used term in the social media culture of the word “tweet” and the name Tweet.app is appropriate in this context. Bird logo will help protect the recognizeable identity of the platform.

The new name provides practical solution for users to overcome legal obstacles while maintaining the functionality that users are accustomed. The platform called Tweet.app seems to do long-term strategic preferences beyond identity change.